MOMENTS 10: DIAGEO - Secrets Of Out Of The Bottle Innovation: Global Head Of Digital Innovation

TRAILER + MOMENTS are picked for you from the full GROWIN podcast episode. GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.

 

Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally 

 

In these moments, we ask Benni to tell you how he has structured innovation in a big complex matrix organisation like Diageo. Benni differentiates between inside-the-bottle and out-of-the-bottle innovation and reveals how he has structured his function like a start-up- a little Diageo within the big Diageo -  to get the buy-in and funding from Diageo’s senior leadership to solve their business problems. 

 

Watch these MOMENTS on Youtube: https://youtu.be/kBrKNrkXf34

 

Listen to the full EPISODE on YouTube: https://youtu.be/u0yYF456uDU

 

Watch GROWIN PODCAST & GROWIN LIVE episodes:

YouTube: https://www.youtube.com/user/mbaarena/videos 

Across the web: https://linktr.ee/growinpodcast 

 

BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/

 

ACCENTURE (SPONSOR): https://www.accenture.com